While working on this blog, a coworker stopped by and asked the million dollar question "but how do you get people to read and look at your blog"?  A lengthy discussion ensued. Some of the key points we talked about in marketing your blog were:

*Know your audience.  If you are producing a blog with a special purpose (such as this one) you need to do your best to fulfill the needs of the niche your are working within.

*Get your blog publicized, be it via links from other blog sites, a website that addresses the same type of information you are working with, or a Facebook page with link information.

*Working in a Career Center provides an opportunity to post information in the "old-fashioned way"  - - by putting up flyers with the URL listed.

*Word of mouth is also a marketing method.  While talking to students inquiring about employment, it is easy to give them the information about the blog.

*Marketing is pointless if you don't provide current and relevant information on your blog.